• Best-in-class Payment Industry Products and Services.

Itai Sela

President and CEO

As President and CEO of the B2 Group of companies, Itai is a recognized subject matter expert in the electronic payments industry, specializing in Smart Cards (EMV), contactless and NFC technologies, fraud prevention, risk management strategies, cryptography, and E-Commerce. In addition to his corporate leadership role, Itai is an internationally acclaimed speaker, trainer and consultant. Over the last 20 years, Itai has earned a sound reputation and built an exceptional track record of delivering proven results in business and technical environments constrained by limited execution time frames and complex user requirements. Throughout his career in the payments industry, he has been invited to speak at numerous events, delivered hundreds of payment related trainings, and participated or led several committees and professional forums, including the planning and implementation of EMV, as well as contactless and NFC projects around the world.

Graham Baldock


Graham Baldock graduated from the University of Waterloo in 1999 with a Bachelor of Mathematics and has more than 20 years of experience in the electronic payments industry as a software developer, product manager and industry consultant. He has extensive expertise in payment applications systems, PINPad development and integration, system testing, certification and key injection systems. Graham has broad industry knowledge and has been involved in numerous EMV projects, involving training, system design, development, integration and certification. Graham has continually shown leadership in his ability to manage projects, meet deadlines and exceed expectations.

Dave Ewald

Test Products Development Manager

Dave Ewald graduated from the University of Wisconsin-Madison in 1982 with a Bachelor of Science in Computer Science. For the first twenty years of his career he developed firmware for a variety of embedded and messaging systems, including data acquisition systems for defense applications as well as POS terminals. After focusing on project management for a number of years, he become involved in the payments industry working with a financial instant issuance solution. As that solution was introduced internationally (outside the US), he provided support, technical consulting, project management, sales management and business development for the solution in the Middle East and Africa. In recent years he has been involved with EMV consulting and the U.S. EMV Migration.

Jeff Hill

Senior Consultant

Jeff Hill graduated from the University of Waterloo in 1980 with a Bachelor of Mathematics. His career has spanned 40 years, almost entirely in the high-tech industry and has included roles in system programming, systems engineering, product development, product management, business development and sales. Living and working in France for five years enhanced Jeff's professional scope to include continent-wide responsibilities for a line of products for IBM and subsequently managing sales and supply-lines for a key-supplier to IBM. Jeff has enjoyed roles in both government and privately owned companies, varying in size from a handful of people to the largest multi-national corporations.

Colin Marsh

Software Development Manager

Colin Marsh is a computer scientist finishing his formal education in 1994 at Ryerson Polytechnic University. In his 25-year career, he has specialized in the electronics payment and point of sale industries. Colin is a software and system architect with experience designing large scalable solutions. He brings excellent skills in customer service, project management, and I.T. consulting. He is a veteran in the industry and can bring leadership and assured success to any project.

Carolyn Comrie

Logistics Manager

Carolyn Comrie graduated from the University of Waterloo in 1985 with a Bachelor of Psychology. Over the past six years, Carolyn has worked in the ATM Solutions and Point of Sale Industries and has held roles in several areas, including Business Development and Human Resources. Carolyn heads the B2 Payment Solutions Logistics team and is responsible for coordinating all customer orders.